The secret sauce for networking success

The secret sauce for networking success

Intuitively most of us already know social-media relationships lack depth. It’s not because you or the other party isn’t charming or blessed with social grace — it’s the nature of the beast.

When you communicate via social media, the channel is skinny and the bandwidth is thin. That’s exactly why you should aim for more in-person networking opportunities.

It’s time to wean yourself off of an over-dependence on social media and pencil in more in-person events on your calendar.

Still not convinced it’s worth the time to go in person? Then consider this: In stark contrast to social media conversations, when two business professionals engage in a face-to-face conversation, a rich social interchange of signals are continuously transmitted between two people.

Connections are forged via eye contact and a handshake. And let’s not forget the plethora of information communicated between two people at the subliminal level. That multi-channel approach is key to turning the first spark between two people into a long-lasting business relationship.

This is why it’s so important to carve out the time to meet up in person. It’s worth your time, because valuable tidbits of information exchanged in a face-to-face setting are only part of the story. A chat via social media misses the rich vein of information continuously exchanged via body language and eye contact.

In-person networking opportunities offer abundant opportunities to grow your business connections. As the saying goes: Life is 90 percent showing up. We’ll see you at the next meeting!