Leadership + People:
Episode 15 - Amy Rees Anderson - Part 1 of 2

In this episode Amy Rees Anderson discusses the importance of communicating with employees, providing positive resources, and the current state of work ethic in youth. She also shares valuable examples and advice given to her from her father and grandfather.

Show Notes

  • How MediConnect stood out compared to the competitors [2:43]
  • Why retaining employees strengthens a company [03:15]
  • Find a way to communicate directly with employees, because if you don’t, someone else will for you [04:46]
  • How the use of a blog increased staff trust and unity [07:23]
  • Amy Rees Anderson’s mentors and how their approach helped her grow [09:00]
  • Why having all the answers doesn’t impress her [12:39]
  • The example of work ethic from her father [15:36]
  • The value of reading good books and providing them to employees [18:29]
  • 2 greatest pieces of advice she ever received [21:25]

Show Audio

Show References


This episode of Leadership and People was originally released on: December 5, 2017.

Show Transcript

[BEGINS] 00:00

Welcome to Leadership and People. This is a series that pulls back the curtain on leadership by interviewing CEOs, Senior Executives and Entrepreneurs who had large exits. We ask these experts about how they built trusted networks to rapidly grow their companies.  And what advice they wish they knew if they could do it all again.

HOST – JESS LARSEN: Today on the show we’ve got Amy Rees Anderson.

GUEST – AMY REES ANDERSON: Further out you got, the less people know you as a leader. And if you don’t communicate someone will do it for you. And it’s likely not going to be what you think. Because you know to people knowledge is power right? So if I’m an employee and I can pretend to know what the boss thinks, now my coworkers think I have all this power and knowledge. So you end up getting these little gossip channels and these cancers that can grow in a company really quickly. And as a leader you’ve got to get in front of that.

00:48 JL: Amy, thanks for making time.

AMY REES ANDERSON: Yeah. Happy to be here.

00:51 JL: You’ve done quite a few things and you’re still doing quite a few things. Can you give us the list of what you’re involved in these days?

Amy’s Background in Health Tech

AMY REES ANDERSON: Oh wow. Ok so I’m the managing partner of Rees Capital which is an angel investing firm. I’m the co-director of the Ipop Foundation, which is a foundation which encourages young people to look at entrepreneurship as a pathway to becoming self-reliant. I write articles for Forbes and the Huffington Post. And I write a daily blog as well. And I serve on, I think 13 boards, of universities and different foundations and things like that.

01:22 JL: Yeah. And can you give just a little bit of a background of the lead up to selling your company MediConnect Global for 377 million?

AMY REES ANDERSON: Yeah I’m happy to. So I’ve been an entrepreneur since I was 23 years old. And always been in this space of healthcare technology. You know I’d worked in health care when I was young. And knew the space really well. So just kind of stayed with that and then learned the technology as we went. But MediConnect Global was a company that did Health information exchange and medical record retrieval. And analytics on medical records, looking for patients with chronic conditions and problems like that.  It was a company that I formed and acquired three other companies enrolled those in and later another one and so that’s how it became MediConnect Global and grew that business. Then exited that in 2012.

02:10 JL: Congratulations.


02:11 JL: And so who….For people who are not familiar with that industry. Who was your client and what were you doing for them?

How MediConnect Global Rose Above the Competition

AMY REES ANDERSON: We had three different verticals that we serviced. We had life insurance companies that were looking to get medical data on people that were applying for medical insurance, or for life insurance. We had the lawyers, the people who represented medical malpractice cases or pharmaceutical cases. And they needed the medical records on patients for the law suits. And then we represented health insurance companies. So we had a lot of the big health carriers like Humana, Aetna and different big health insurance plans like that that were looking for chronic conditions on patients.

02:43 JL: And what was special about you guys? Why did customers want you as opposed to a competitor?

AMY REES ANDERSON: You know I think our focus on customer service was not just lip service. If that makes sense. I think we really tried hard to understand the needs of the customer. And make sure that we were willing to do whatever was necessary to help them be successful in what they were doing. That was really our focus is if we could help the client succeed.  Whether something was our fault or not it was our problem, if it was their problem. If that makes sense. And we really wanted to just kind of go the extra mile for those customers. And I think that made a huge competitive advantage for MediConnect.

03:15 JL: Sure. You know growing a company to that scale, you know big American dream kind of exit, right. What are some of the things that you think you guys did different that you were able to get to that level that other people in that space didn’t do.

AMY REES ANDERSON: Well I think you have to … Growing any company is hard, right. I think especially as you bring in people. People’s what make or break your company. The employees that you find and being able to retain those employees. And I think a lot of it was the culture that we built at MediConnect allowed us to get people on board and then retain them. And any time you lose somebody, you lose so much intellectual property that goes with that person. You know all the experiences they’ve had of the mistakes they made and the lessons they learned and the relationships they had with both coworkers as well as with customers. So for me retaining an employee is really important. I’m just not a believer that you can just replace anybody. Right? You can technically, but not really. You lose every time and there’s a ripple effect every time someone goes. So we really kind of focused on the culture of the company. And making sure if we had happy employees they would then turn around and treat customers better and that gives you happy customers. And I think that gave us a big advantage.

04:18 JL: And how big was the staff when you started the acquisitions? And how big at the sale?

AMY REES ANDERSON: About 70 people when we first started rolling the companies together. And we grew to just under 2000 people. I don’t know the exact count we were. It was a lot of growth in just a short number of years.

04:36 JL: Yeah. Thinking about leadership at that kind of scale. Obviously your personal influence becomes less and less when there’s so much, you know, so many people to go around right?


Communication is Key

04:46 JL: What kind of advice would you have for other people who are maybe experiencing growth or other people who are, you know, they’ve got 2000 folks that they want to keep a culture?

AMY REES ANDERSON: Yeah. I learned some really valuable lessons that were really surprising actually as a leader. I, you know, as a leader you try so many things to try to retain people. You try incentive plans and comp structures and all these things. And interestingly enough what I learned is that the number one thing you can do, to keep those people, to be able to scale the business and to have everybody to understand who you are and what you believe in is to communicate for yourself. If you as a leader aren’t communicating with your people especially when you begin to grow. You know, when you’re small you know everybody. You can see everybody in the elevator and know their names and what’s going on with their families. But as you grow it’s impossible. And as MediConnect grew it became more and more frustrating to me, because I would hear, you know the rumor mills say Amy thinks this or Amy thinks that. And I’d be like that is not at all what I think. What are you talking about? But the people who were close to me, that worked with me closely everyday; they knew my values. They knew who I was. But the further out you got, the less people know you as a leader. And if you don’t communicate someone will do it for you. And it’s likely not going to be what you think. Because you know to people knowledge is power right? So if I’m an employee and I can pretend to know what the boss thinks, now my coworkers think I have all this power and knowledge. So you end up getting these little gossip channels and these little cancers that can grow in a company really quickly. And as a leader you’ve got to get in front of that. And you know, in 2010 I actually started blogging every single day to my internal employees. It was kind of jokingly we called it the tweet to our peeps right. Because it was just going to be a little tweet every night. It really turned into a blog that I did every single night. And it was for the entire company. And I didn’t miss a day 5 days a week. Cause I knew if I missed a day they would never get in the habit of checking it everyday. And they wouldn’t trust. But I didn’t make the blog… It wasn’t like one of these “I’m the boss” and I’m, you know, important and this is the industry and blah blah blah and professional yadda yadda. It was very real and it was very kind of raw. It was more, you know, I make mistakes too. This is what I’m learning everyday. These are the things I wish I would have done different. And the more open and authentic I was, and just a real person, right? The more I let them see that I’m just a normal person, the more the employees got behind me and really started to rally. And felt more engaged with the company. It was really kind of an incredible experience for me because it was so humbling to go all these things I spent money on over the years as a boss trying to get everybody onboard, and the one thing that got everybody on board was simply talking to them and being very real and open. So that actually had an impact on the growth of the business and the culture and the way the employees were there to support and help me succeed.

How a Blog Connected a Large Staff

07:23 JL: So I’m just thinking about, leaders especially you know organization of bigger and mid sized right? We live in a society where, you know, having the badge of “I’m really busy” is almost like a badge of honor for a lot of folks. You think about the facts people would have to give up some micro management or some something in be able to make time to do something like that. And so if someone was to say “Oh that’s great for you. I’m just too busy to do something like that”…


07:52 JL: What would your response be?

AMY REES ANDERSON: I actually didn’t have time to do it during the day so I did it every night in bed. So my husband hates my laptop [laughs] because I was constantly blogging at night. But you know, the thing you have to remember is taking the time to do something like that, what it saved me in the time I would have to do to repair problems that when on or to fix those little kind of pods of gossip channel that go on in a company and they destroy-  look at any big corporation. 99% of the time what brings it down is people in the company that started little negativity or whatever, and it just spreads really quickly. You can think that it’s time consuming but the result of it, and the time you’re saving by retaining people, getting them on board, the support they’ll give you, in droves makes up for it. It’s a cost benefit analysis. It really does turn out to be a very effect use of your time to do that communication. And it will save you a million other fires that you would have to put out later.  

08:45 JL: Kind of sounds like an ounce of prevention or a pound of cure huh?

AMY REES ANDERSON: Yes, absolutely.

08:50 JL: Well. Let’s talk about the kind of struggles every business owner goes through especially as you get much larger. You know before we started today, you were talking about a couple of mentors that you felt like…


09:00 JL: …were a big benefit to your life. Can we pick on of them and talk about them?

The Value of Mentors Who Exemplify Humility

AMY REES ANDERSON: I’ve had such amazing mentors. I’ve been very blessed on that regard. Because I’ve been surrounded by some of the most incredible people to follow. You know, when I was younger in business, two people that are known in Utah; Tim Layton and Fraser Bullock, both now with Sorenson Capital, which is a venture fund. Those guys came in when I was still very young and mentored me. And taught me a lot about just focusing my efforts as a CEO on the areas- to go deep on the areas I brought the most value and to stay kind of thin on the other areas that I knew it but I had people I could trust to go deep on those areas. And you know especially when you are doing a startup you always feel like you have to be everything to everyone. Like you have to be the best at everything right? And so having someone say “listen. It’s okay that that’s not your biggest focus. Don’t spend your time on areas where you don’t bring the most value.” And saying it’s ok to just focus on a couple of those areas and still be incharge of everything as the CEO and founder because that’s what you need to do. But to really use your talents in the areas that will really make the most money for the company in the end. And that was such valuable advice to me. Especially when mentors do it in a way that doesn’t come off like they are nay saying or being negative or critical. It’s more like they’re saying “hey, have you thought about the fact that this is a really, you know, successful way to do it?” And knowing how to mentor you in a way that you don’t feel so put off. I was really lucky early on to have people like that as my mentors. But even the board members later where incredible people.

10:24 JL: Yeah. So let’s talk specifics. So Fraser Bullock you know got, from the early days at Bain Capital with Mitt Romney. You know, what’s an example of like some story where you feel like associating with people at that level made the difference for you?

AMY REES ANDERSON: Well it was the humility, right? Like if anyone’s met Fraser knows, Fraser is a guy who is as genuine as they come. There is no pretense. There is no putting on airs. Incredibly successful person right? But he doesn’t treat anybody like they’re not his absolute equal in every way. And he just makes you feel like you matter. And that taught me a lot about the importance of treating everybody in that way. Because here’s this man that you know, a lot of people in his shoes would kind of look down on like  you’re beneath me. He never did that ever to me. That meant so much to me on the receiving end as a young entrepreneur. That is really kind of guided my future for how I was going to treat others.

Raising Capital

11:12 JL: Interesting. And did you mostly grow the company organically? Did you take on investments for the acquisitions? Or how did you?…

AMY REES ANDERSON: When I formed MediConnect Global, you know, the two, actually all three of the companies that I was acquiring in the beginning to pull into it were profitable companies. So it put us in a good position. We didn’t have to go out and raise a ton of venture money. And so it was an easier position to be in. Let’s put it that way, than when you’re first starting out, right? So we were very lucky not to have to raise very much over the years. And the people that we did raise from were people that, you know, were we had a lot of respect from and it was great to take money from them because they brought more than just money to the table. They you know experience and wisdom and humility. Just good people that were fun to work with.

11:55 JL: I want to ask you a questions but before I do this blogging has obviously progressed. Now you’re writing for Forbes. You’ve got your blog still. Give us your URL for anyone who wants to check out your blog.

AMY REES ANDERSON: Yes. Absolutely. It’s amyreesanderson.com/blog or you can just go to amyreeseanderson.com and pick the blog site. And I post everyday. And the ones that are going to be posted to other places like Forbes, it takes you on the link to get to those as well.

12:24 JL: Very cool. So thinking about now specifically here at the angel firm. Can you talk about maybe lessons that you couldn’t, you know, as you’re doing your work today…


12:39 JL: …you couldn’t have learned any other way other than having had the experience you had.

Current Role as an Investor and What She Looks For in Entrepreneurs

AMY REES ANDERSON: Well it’s been awesome to have the experience of having been an entrepreneur first and then being an investor. Because you come at it from the entrepreneur’s perspective right? Like you understand the struggles they’re having and the hard things they’re going through. And had I not lived that, you wouldn’t have the same empathy for the entrepreneur that you have. Which I think helps me be a better investor and advisor to people because I understand their pain, so to speak. And that’s the kind of thing- There’s some of those things you can read about in books and take classes on but unless you lived it it is hard to really put yourself in somebody’s shoes. And I think thats been a huge blessing to me with what we’re doing here.

13:14 JL: And so, give an example. You know as you guys are deal sourcing and looking at things, what’s your mandate? Or what do you look at? Or who should be sending their stuff into you guys to review?.

AMY REES ANDERSON: Yeah. Number one we look at the person. You can have a really bad idea and a great person will actually make it into a good company. Or you can have a really great idea and a bad person. And they are going to destroy that idea. So for me first and foremost I’m looking at the person. And who’s the entrepreneur. And I don’t want an entrepreneur that thinks they know everything. Because nobody does. I don’t know everything. I’ve had a lot of experience in my life but I don’t everything. And so when someone comes in and they have every answer, and nobody’s ever going to be as good as them, they’re not worried about, and there’s no competitors, and everything’s perfect right? That is a huge red flag to me. LIke I want the person who is willing to kind of be like you know what that does worry me and I’m paying attention to that. I use the example, sometimes of like my teenagers, when my kids were teenagers if they wanted to borrow my car and they said “Hey I want to borrow your sports car. And don’t worry about it. It’s going to be fine, Mom. I got this. No problem. I can handle it.” I’m immediately going to be stressed out and worried. But if my kids came to me and said “Hey I want to borrow the car. Look I know it’s an expensive car. I know I need to be extra careful when I’m driving it. I know it’s not just about me. It’s about the other drivers on the road, and how they’re going to drive, so I’m going to be extra vigilant to make sure that I’m watching for that.” Then in my mind I’m going “oh okay good. They have thought through these risks. They understand they’re there.” And I want that same- so I’m going to trust them with my keys right?  But I want that same thing from the entrepreneurs. When they come to ask for investment money I want someone who’s not going to say “oh yeah there’s no competitors.” I want someone who says, “Yeah there is competitors and here’s what I worry about about those competitors. And these are the things that I’m going to be watching”. Because that gives me the comfort that they are trustworthy and they have really thought through these things and there is no arrogance there. That’s for me what I look for me in the deals that we are taking a look at.  

15:08 JL: Yeah. Obviously you’ve got the medical technology background. Are there sectors that you favor more? Is there…

AMY REES ANDERSON: Technology obviously I love… I mean technology is like my forte right? User experience and service based tech companies. That’s really the areas I get the most excited about. I look at anything that’s interesting, right. But those are the areas where I think for me, I feel like it’s exciting because I know I can add the most value. And obviously healthcare technology is awesome because so much background there.

Work Ethic as Demonstrated by Her Dad

15:36 JL: So let’s talk more about, you know, the advantage of having the right people in your life, for you becoming a good leader. Beforehand we were talking a couple times about someone who had a big influence in your life. Let’s talk about your dad. What do you feel you gained by being your dad’s daughter?

AMY REES ANDERSON: You know my dad was FBI. And so in his world everything is black and white. There’s right and wrong. There’s no middle ground. And he raised us that way. And so his example of- like it was never a question for our dad of what is the right choice here. LIke he always knew. He had his value system set. And every decision was easy for him bc his values were so set. And so having that as an example, in my life, it really kind of raised me to go, you know, there just is no other option. It’s like right and wrong; no other option. And that really helped me to kind of focus in. I think when you really do know your core values and you know what those are, every decision is so much easier, because you already make the choice right? You’ve already set those values. He’s just an incredible example of that. And work ethic.  I mean I don’t ever remember my dad missing a day of work. Almost never- I think I can think of one or maybe two times the entire time growing up that I remember seeing my dad home and it was like a shocker. He just- he’s the get it done kind of guy. Don’t make excuses. Don’t whine about it. Just go do it. And that helped me tremendously growing up.

16:47 JL: You know it’s interesting- As a 10 year old I moved from a city of a million to a small farm town of 3000. And got to move 3 doors down from my grandpa. And he was kind of that for me. I’m interested in why you think that work ethics isn’t as common as it used to be.

AMY REES ANDERSON: Part of it is our fault, if im totally honest. As parents today- You know growing up it was like I had to get a job when I was young. Like we were out babysitting at 11 or 12. And I had to get a workers permit at 13. It was just expected in my family that you would go get a job. And if you wanted anything extra you were paying for it. And I remember thinking “you know someday my kids don’t have to do this” right? And what a disservice to my kids. Because that is what made me into who I am. And I think a lot of the parents my generation of parents, my kind of peers, we kind of want to give our kids more than we had. Not realizing what we didn’t have is what made us who we are. And I think it really messed up a lot of the generation because they aren’t expected to work. It’s kind of like parents, we do everything for our kids. Like we’re willing to take on all the responsibility for them. And that’s just not helping them. And I’m constantly reminding myself, don’t do this for your kids if they can do it for themselves. Because it is. You just want to do it all. I think that’s a huge problem that we created ourselves. I blame us more than the kids.

Value of Good Books and Inspirational Speakers

18:04 JL: Sure. So thinking about someone who wants to up their game in that level. Do you have any like…  I’m a real audio book nerd, we talked about.


18:10 JL: I’m really into books about, you know, tier one special ops guys and like…

AMY REES ANDERSON: I love that stuff too.

18:20 JL: …the stoics, you know like… I don’t know if you know this guy Ryan Holiday has been writing kind of more modern interpretations of taking the stoic philosophers from 100 years ago about….. You know basically what’s in your control and what’s out of your control.


18:29 JL: Quit wasting time with what’s outside of your control. Do you have any go to books or anything that you feel helped you or routines or something?

AMY REES ANDERSON: Oh gosh I love books. I’m an avid reader. I love to read. Whenever I had free time though, instead of reading kind of more the entertainment books, I was always reading the motivational books or business life lesson books, and people’s experiences. And there’s a book called The 4 Obsessions of An Extraordinary Executive thats a really great book that talks about like what you have to hone in on and focus in on in leadership. I love the book Who Moved My Cheese. It’s just such an easy… I love anything with big print and pictures. But I love that book because it’s just about when things go wrong, or not the way you wanted, you just got to move forward and you can’t keep hanging on to it and wasting your time. And books like that have really had an impact on me. Cause some of them are simple books, right. They really teach an effective lesson. And I love that. I’m really a big believer in audio books too. Like when you’re driving in the car. Anything motivational that’s going to teach you or kind of help pick up your spirits. Because it’s just a better use of your time. It’s one of those free times you are actually alone with some time to think.

19:35 JL: It’s interesting this chance for self development, right? Any advice for leaders out there who want to inspire more of their staff to choose self development instead of like “okay everybody go to this room for a powerpoint for Friday….”


19:50 JL: Right? People want it to become more a way of life, or just…?

AMY REES ANDERSON: You know we actually had a little internal library at MediConnect. Where I would get the books that had influenced my life and impacted me. And we would let people check them out and take them home. And it was just a way to kind of, it’s almost like doing your own little book club in the company where you can help people get excited about it. And we also started doing brown bag lunch fridays. Where we would bring in a speaker that was really good. I know for me, oh people joke that “oh the motivational speakers are all just fluff or whatever”. I loved Brian Tracy. I don’t know if you have listened to any of his stuff. And just phenomenal public speaker right? And he really teaches some really effective principles about success. Those kind of things do pick you up. Especially when you are having a down day it’s really nice to- Everyone will join in with you in being negative. But it’s just nice to have some positive voices in your ear that will say like “hey quit whining about it and get up and get going”. So I actually think there is huge value in those. And if you can, number one lead by example. Or you can let people know openly, like I would talk openly on my blog about listening to Zig Ziglar, or any of those more positive speakers. And I think as a leader showing you’re doing it. But then also making it accessible to people, because maybe they can’t afford to go buy the same number of books or whatever. So things like that help.

20:56 JL: You know my favorite Brian Tracy book is actually not motivational at all. It’s.. I don’t know if you ever read his book Speak to Win …..


21:07 JL: It is completely full of practical advice of: hey after giving 10,000 speeches around the world let me tell you how to deal with when your nervous, if you lose your voice right before the talk…

AMY REES ANDERSON: Oh that’s awesome. I’ll have to get that one.

21:15 JL: How to negotiate with the hotel, like all these things. And it’s- especially as a younger CEO those were really valuable to me as I’m getting up in front of a room full of guys my dad’s age.


21:29 JL: Just such practical non-fluff “here’s what I found out after 25 years of speaking constantly as a career”.


The 2 Greatest Pieces of Advice

21:35 JL: Interesting. This about wraps it up for the first episode. Everybody, you know, please check in with episode 2. Let’s end of this one with- what’s one of the best pieces of advice you ever got?

AMY REES ANDERSON: There’s always failure. I know that sounds weird but that was it.  We had a situation in one of my early companies where we had a deal that was supposed to close and last minute it fell through. And we were in a really bad spot financially cause we had had to hire all these people and now this deal didn’t come through. And we were all sitting around in a room. And one of the employee- like what are we going to do now? And one of the employees said “well; there’s always failure”. And we all kind of started to laugh cause we thought; that’s true. Worst case; okay you fail. But life goes on, right?  You can pick yourself up. You can keep going. And it’s like, you know, don’t let it stop you. Just the fact that there could be a failure ahead, don’t let it stop you. Just try anyway. Cause what’s the worst case. Okay you fail and then what? You’re still alive. You can still keep going. I think that was one of those things that was an impactful moment for me.

The other one I would say is my grandpa, who’s now passed away, was one of my dearest people I looked up to in life. And he shared a story with me when I was first starting my career and trying to figure out what to do, of his own personal experience where he was trying to make a decision and he said; you know it kind of came into his head to just get up and do something, do anything just make a start. And that advice was huge for me. Because so often we sit and try to figure out you know all the facts first. We want to know every detail before we want to make any kind of a move. And we can get into this over analysis mode where we’re just never- you know sometimes the wrong decision is better than no decision. And so he really kind of taught me if you really want to figure your life out, get up and start moving in a direction. Because that will lead you somewhere else If it’s not meant to be. But by not moving at all it’s like God can’t drive a parked car kind of thing. You’ve got to be doing something yourself and putting the gas into it to getting it going. That’s the other advice I’d say.

23:30 JL: That’s excellent advice. You know there’s a Stanford professor named BJ Fogg right now, who came up with this theory of tiny habits. Like you don’t have to be really disciplined person if you can just get started.


23:43 JL: You know you can have something that triggers you to do something small.


23:45 JL: Or like UCLA…

AMY REES ANDERSON: It’s the little habits that make the big ones.

23:49 JL: Right? You know John Wooden, you know such a famous basketball coach.

AMY REES ANDERSON: Great coach, yeah.

23:55 JL: He used to have this card in his wallet that was like 7 tiny little things that he would do every day. You know it was like read one verse from the bible.


24:05 JL: And it was this idea that if I get all the way down to do one push up I’m probably going to do more.


24:10 JL: But it’s not so intimidating to just get down and do one.

AMY REES ANDERSON: Yep. It’s just getting in the habit of it.

24:16 JL: But it’s interesting this kind of like you know the whole newtonian physics things of you know things that are stagnant tend to stay stagnant and things that are in motion tend to stay in motion. And like this idea from your grandpa, of like almost kind of like just get going before you’re ready and you’ll figure it out. Is that fair?

AMY REES ANDERSON: Yeah, cause that’s really, if you think about it, it’s when you’re moving forward in a direction, that opportunities open up, right? A perfect example, you talked about my dad. He was going to go to dental school. If you met my dad you would laugh thinking he was going to be a dentist because that’s like terrifying. [laughs] Cause he’s like this serious kind of guy, right? But he was on his way to dental school and the FBI recruited him. Like he thought he had this direction right and then this opportunity came up that lead him in a different direction which was perfect for him. But you had to- the fact is that he was moving when it happened. In the business community, especially with entrepreneurs we have so many entrepreneurs they talk about these great ideas but then they don’t implement them. They wait and wait. “Well I want to make sure everything is perfect”. Well just start. Cause guess what? Even if you thought you had it perfect, you’re going to learn 10 things that change it or your going to find out that it wasn’t so perfect But you don’t learn those until you’re actually doing it. And that’s when the lessons start to come and you see different opportunities open up and different directions you might go.

25:25 JL: I love it. Well let’s end here for part one of the episode. One more time give us your blog.

AMY REES ANDERSON: Yeah. Its amyreesanderson.com/blog

25:37 JL: Love it. Okay everybody tune back in and get more of this.

[ENDS] 25:41