Best Practices For Optimizing Corporate Alliance

Best Practices For Optimizing Corporate Alliance

For 10 years, I’ve had the privilege of watching/facilitating/and guiding some pretty phenomenal relationship-building on the Wasatch Front.    If “business is about relationships,” then having a large City of Influence certainly stacks the odds in your favor.   I believe that the quality and quantity of your relationships is the most credible expression of who you really are.   Having rock solid business relationships will bless your life over and over again – that why I call it your “human capital.”    Most of the highly successful people I know, have a huge network of friends, advocates, and connections – they have strategically grown their human capital in tandem with their success.

My personal belief is that the Culture of Corporate Alliance (the 9 relationship building keys outlined in the book City of Influence) are what set Corporate Alliance apart and becomes an incredible tool with vast professional and personal benefits.    The people that I have seen be most successful at building an effective (and enviable) City of Influence are those that come with the true intent to build community and advocate for others.   In a simple sense – it’s getting out of your own way and allowing our facilitated connecting to work it’s magic by stabilizing new acquaintances with the building blocks of authentic friendship.

It’s been said that life is just a series of events – then make your “events” count!  For most of us, the Corporate Alliance membership events are the catalyst that can help you create success through design – rather than success by circumstance.  Here are some best practices that are helpful


  • RSVP for our event – and show up if you are RSVP’d.
  • Leave your cell phone in your car – focus your full attention on the event and the people you are interacting with.
  • Come to events as your best self.  Someone has invested money for you to be at Corporate Alliance (either yourself, or your organization).  I use the word “invested” because you need to look at the Corporate Alliance membership as an “advance” to better predict your own personal/professional success.  I promise you, there are thousands of people out in the business world that would be highly appreciative of the opportunity to meet and build new friendships on a regular basis.
  • Come a half-hour early / Stay a half-hour after – some of the best connecting happens spontaneously .
  • Introduce yourself to people you don’t know.
  • Identify new members or guests at the event, and go out of your way to make them feel welcome and introduce them around.
  • Invite a guest to attend events with you – it’s a prestige play for you and we are more than happy to have people experience what we do.


  • Position your events as something special you do for yourself – like getting a massage, or working out.  Attending an event and connecting with people is an invigorating way to build your self-esteem, your knowledge, your business while simultaneously filling your empty tank by advocating with and on behalf of others.  Exercise your practice of Learn, Serve, Grow, it helps you stay sharp and authentic.
  • Have no agenda other than to meet some interesting people that you would never meet otherwise.   It’s ok to want some business, but make that a pleasant side-effect of having some fantastic interactions with people.
  • Get real.   The more honest and open you can be in our facilitated sharing, the faster people will connect with you.   If you need help – ask for it.  If you can give help – offer it.
  • You are here to learn from others AND learn about others.  Take good notes and always leave an event with the following:  Something I learned, Some way I can serve someone else, and What action(s) I can take


  • Create a personal data base of the people you are meeting.  It could be as simple as a spreadsheet where you record and transfer the notes you took during the event ( a person’s information / fun facts you’ve learned about them / and needs they have).
  • Set a schedule to reach out to people and check in with them – the more you give, the more you get.
  • Send a quick email with an inspiring quote.
  • Send a thank you note.
  • Invite someone to lunch.
  • Send someone an article you’ve some across that you think they would be interested in.
  • Follow people on social media
  • Drop in, schedule a visit, or request a “site tour” – people are generally happy to show you around their company.

The more you can live and incorporate the culture of Corporate Alliance into your life (work/family/social), the more you will benefit.  The best part of working at Corporate Alliance are those times when someone walks into my office with their eyes shining to tell me about someway their life, or their business has been impacted and 9 times out of 10 it’s because of something they did for someone else – and I know that they “get it” and that they will reap benefit from their relationships the rest of their lives.     It’s not a bad gig!